Every eCommerce business has to overcome the same hurdle: how can you convince your potential customers that your online store belongs to a legitimate and trustworthy brand?
Plan your content strategy
Make a content calendar
in your content calendar!
Be flexible and responsive
you’ll have your content calendar all planned out, this probably won’t be enough to make up your content for the whole year. Make sure you’re keeping an eye out for any industry news or current events that you can comment upon
Identify who your audience is
about it too.
Decide which forms of content you'll product
Use content to improve customer experience
about your products - your brand can benefit
10 list of camping necessities, the best destinations for hiking trips, or even what to take with you in case of an emergency. If you sell pet food, bedding and equipment, give training tips, the best way to groom different pets, or a list of the best dog
Promote your content
you might not want to promote every piece of content you create by email, if you have any key pieces that you really want to give that extra push , then sending out an email to your subscribers can be a great way to do this.