Google AdWords is often a controversial topic for many eCommerce brands - there are those who swear by it and use it to drive the majority of their website traffic and then there are those that see the strategy as a costly and inefficient one. But it can be a profitable and effective way of driving sales … when done right.
are better known. Knowing which one is right for you will determine the success of your campaign as each
at the least makes them very cautious - and for good reason.
or more a month.
of budget you need depends on:
choose to scale it back.
be a digital marketing agency who manages your overall digital marketing strategy or it may be a consultant who you meet with every month who solely manages your Google AdWords campaign.
as a consequence
changes. This is also true for any digital strategy - for social, email and content. Monitoring results is crucial for continued success.
of insight you have available to you.