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Yesterday we introduced you to the world of ‘micro-moments’. Hopefully this made you think about how your customers are looking for your brand. Our next step is about using strategies to make sure that once they’ve found you, they stay and become a loyal customer.
Social media platforms like Facebook, Twitter and LinkedIn can be really powerful tools for retaining your customers and making sure that your brand is part of their lifestyle.
Customers will happily promote your business for you if they like it enough – they will tweet compliments about your staff and ‘check in’ to your store on Facebook. But you have to be on the platform for them to be able to do this.
The best thing about using social media tools for marketing is that they have a lot of insight into your customers that you can use to better market your product or service.
They know if you’re a cat person or a dog person. They know what your favourite TV shows are. They know if you like sports or not.
But tools like Facebook also know whether you have a friend’s birthday coming up – perfect for brands who want to promote their gifts to you. They know if you’re going on holiday soon – perfect for brands wanting to sell their holiday clothes to you.
Make a list of all of your customers’ potential interests and behaviours and find out if you can use these to target new customers on Facebook, Twitter or LinkedIn. If you want any help with finding these out, tweet us at @Statement!