Social Targeting: Make 2016 Your Best Year Yet Using Digital Marketing

Yesterday we introduced you to the world of ‘micro-moments’. Hopefully this made you think about how your customers are looking for your brand. Our next step is about using strategies to make sure that once they’ve found you, they stay and become a loyal customer.

Social media platforms like Facebook, Twitter and LinkedIn can be really powerful tools for retaining your customers and making sure that your brand is part of their lifestyle.

Customers will happily promote your business for you if they like it enough – they will tweet compliments about your staff and ‘check in’ to your store on Facebook. But you have to be on the platform for them to be able to do this.

The best thing about using social media tools for marketing is that they have a lot of insight into your customers that you can use to better market your product or service.

They know if you’re a cat person or a dog person. They know what your favourite TV shows are. They know if you like sports or not.

But tools like Facebook also know whether you have a friend’s birthday coming up – perfect for brands who want to promote their gifts to you. They know if you’re going on holiday soon – perfect for brands wanting to sell their holiday clothes to you.

Daily Tip

Make a list of all of your customers’ potential interests and behaviours and find out if you can use these to target new customers on Facebook, Twitter or LinkedIn. If you want any help with finding these out, tweet us at @Statement

By entering your email above, you consent for Statement to store and process your data for email marketing purposes. We will always store your data in a safe and secure manner and we will never share your data with any third parties.

Download Your Free 2019 eCommerce Calendar

Start your planning now with our free, comprehensive 2019 eCommerce Calendar.

2019 eCommerce Calendar
Download Now

Our Insights

Book your free place for Shopify Meetup Manchester on Wednesday 18th September

Read More…

Book your free place for Shopify Meetup Leeds on Wednesday 11th September

Read More…

Going Global on Shopify Plus

Read More…

Let's Talk

We’d love to chat about how we can work with you on your next eCommerce project and help your business grow