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When considering digital marketing, you will often want to blend it in with ‘real world’ marketing strategies such as those involving printed media. Whilst there is an apparent rise in people interacting with brands online, there is still a great deal of leverage in printed media.
Printed media can include many formats, some of which may be unique to your industry. Common formats include:
You may have some of these already but may want to redesign them to align them with your current branding or to give them a fresh look.
There are many factors that should be considered when designing and using printed media as part of a wider marketing strategy:
Printed media is still an effective form of marketing which can raise brand awareness and generate traffic. To maximise the effects of printed media, we advise that the approach is used as part of a multi-channel strategy. When created effectively, you could use printed media:
The two types of marketing, offline and online, can complement one another. By selecting one or the other in isolation, businesses can miss out on opportunities to reach a varied audience.
This series continues with an introductory guide on public relations, so click below to read further and don't forget to go follow us at @StatementAgency to keep updated!