An Introduction to Digital Marketing

digital marketing

Welcome to the first chapter in our guide on digital marketing for business. We will post a chapter every few days with a full, free eBook up for download at the end of the series. We hope you enjoy!

What is Digital Marketing?

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Digital marketing is the strategy of using digital media to communicate with existing and prospective customers and building worthwhile relationships with them. Here is the first part in our beginner's guide to digital marketing.

When used successfully, digital marketing strategies can effectively drive more traffic to your website and keep customers engaged with and interested in your brand - which, in turn, can result in increased sales, enquiries and leads, helping your business to grow.

Which strategies come under the umbrella of ‘digital marketing’?

Some digital marketing strategies may sound familiar to you; others may not, but they can all be effective means of driving more traffic to your website. Not all digital marketing strategies will be relevant to your business and it’s crucial that time is taken to understand your goals in order to pinpoint which strategies would be most beneficial to your organisation.

It is common for companies to choose a range of digital marketing strategies rather than relying on just one or two. Often, different strategies complement one another, as this guide will hopefully explain.

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Digital marketing tools can include content marketing, email marketing, Google Adwords, printed media, public relations, search engine marketing, social media, video and photography.

Some are relevant to specific types of businesses, but some are more general. Most of the strategies in digital marketing are very flexible; it’s about choosing the tools which you think will be the most valuable.

What can you expect from this guide?

This guide will give you a brief overview of all the major digital marketing strategies outlined above, along with information about what makes them successful and what benefits they can bring to your business. Click below to read the first chapter!

content marketing

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