So you’ve been taking advantage of what content marketing has to offer for a while now. You’re dedicated to business growth and have figured out that creating quality content for your customers in the form of a blog is a fantastic way to augment this growth. Now to take it to the next step, here are some improvements you should be making to your blog to improve social sharing, bounce rates and overall engagement.
Does your blog have an email signup option?
Does your blog link to your email marketing? We always stress that any digital marketing strategies work best when they are part of an ‘integrated strategy’, making sure that the different platforms work with each other for optimal effectiveness.
Encourage your blog readers to sign up to an email newsletter where you can keep them updated every time you update your company blog with new content.
This way you don’t have to rely on the more hit-and-miss marketing tactics and can send your loyal readers an update directly to their email inbox.
Having a ‘sign up’ box at the bottom of each blog post is a common trick that many bloggers use in order to grab their reader’s attention as soon as they finish reading.
Is the blog ‘skimmable’?
People generally skim blog posts, especially if they’re long because they simply don’t have the time to read through them word for word. They skim and decide if they want to read any sections in more detail. So when writing your blog post, your format needs to help the skimmers.
To do this, make sure your blog post is divided into paragraphs which are nicely spaced out. Then, give each one a heading. To add an extra level of easy-reading, use bullet points where appropriate.
Another tip to make a post easy to skim is to add an image for every header. Statistically, blog posts with plenty of images gain more engagement than those with no images. They also help the post look more visually appealing and make it quicker to absorb information in a short period of time.
Make sure your blog post is easy to skim without losing any information. Your readers will thank you for it and your company will benefit.
Do your readers know what to do next?
What do you want your users to do when they’ve finished reading your blog post? Preferably, you don’t want them to go back to their lives. You want them to sign up to a newsletter, visit your gallery or contact you.
Make this clear at the end of your post. Provide easy links so they don’t have to do any hard work. Make it as easy as possible for users to do what you want them to do. Sometimes this means being pretty explicit and saying something like ‘If you liked this blog post, go check out our gallery”.
Do you have social sharing links?
When writing content for your company, you ultimately want people to read it. One way of getting more eyes on your content is to encourage people to share it on social media sites like Twitter and Facebook. Make this as easy as possible.
Provide links to your social sites so readers know you have a social presence. But also provide links that readers can click and easily share the URL of your blog. This can go a long way to getting new users following your posts.
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