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Migrating to a new eCommerce platform the right way – lessons to be learned from M&S

Marks and Spencer, one of the oldest and most successful retailers in Britain, launched their new website early this year to a mixed bag of reactions. Although the move to a more magazine-style layout and tablet-optimised design seemed useful on paper, the actual user experience does seem to have been compromised - and M&S chief executive Mark Bolland admitted that sales have drastically dropped as a result (by over 8%).

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