Today more and more people are using the internet to find products and services. It's therefore increasingly important for businesses to have a web site, whatever the industry they're in. A web site can be used to help people find your business, learn more about it and factor it into their decision making process. In addition, it can also be a tool to reinforce the professionalism and trust of a business.
There are a number of ways that businesses can get online. Web sites are a bit like houses; they come in all sorts of shapes and sizes and the budget can vary greatly. It's important to make sure you have a clear objective for what you want your web site to achieve. There are a number of methods you can use to get a web site for your business, each with it's own pros and cons. Here's three of the most common:
You may have the basic skills to create a web site yourself, or perhaps have a friend or associate who can do so. The advantage of this approach is that it can be very low cost. The disadvantage can be that the quality and end result can sometimes be poor, leading to a negative impression of your business from the web site visitor - the potential or existing customer.
In addition, asking a friend or associate to build a web site can be problematic when looking to update the site. People move on and a non-professional may relocate, leading to difficulties in amending the web site in the future. Also, will they look after the technical support issues that may arise?
You may have seen advertisements for services which offer 'out of the box' web sites. These can be low cost and simple to use which is why some businesses choose to use them. However, they can be difficult to customise and often have a generic look and feel. This means a lot of these web sites look quite similar and this may not showcase your business to its best. They are, however, generally a better option than the DIY option above as they will come with a level of technical support.
A good specialist web design agency can design a web site completely around the requirements of the business. In addition, they can contribute their experience, knowledge and ideas to the business which can lead to new business opportunities. This can lead to a more professional and more effective result.
Using an agency will require a greater investment, but this can be recouped if the agency follows an approach which focuses on generating a return on investment. It's important to choose the right agency, so look at their previous work and speak to their existing clients. Only agree to go ahead if you're confident that you'll work well together. Arrange a meeting and see what they have to say.
This article is written by the team at Statement, a design and digital agency based in Wakefield. We provide bespoke and individual marketing solutions to our clients which enable them to take advantage of new business opportunities online and offline. For a free consultation call 01924 334187 or email [email protected]
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